Looking For A SEO Expert Marketing Services Agency Firm In Saint John New Brunswick Canada?

Our proven lead generation & online marketing formula will help convert your existing web traffic into leads and sales. Based in Saint John, New Brunswick, Canada Kayol Hope's SEO Expert Marketing Services Agency Firm is one of Atlantic Canada’s top marketing agencies and the leading online solution provide across the Maritimes.

SEO Expert Marketing Services Agency Firm In Saint John New Brunswick Canada

Do you run a business that doesn’t go according to your plan? If your having SEO problems with things such as:

• Poor Mobile Experience


• Shady Link Building


• Poor Navigation


• Slow Page Loads

With our help, we can:

• Increase Traffic


• Optimize Cost Effectiveness


• Increase Website Usability


• Build Brand Awareness

We provide Search Engine Optimization (SEO) audit reports, competitive analysis, and custom-built interactive strategies, that will teach you how to rank at the top of search page results and drive visitors to your website or blog.

Armed with all the necessary tools and strategies to become much more visible in SEO and mobile platforms, we’ll create creative and innovative strategies to empower you our customer to reach their goals.

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Our lead generation services include: search engine optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Link Building Services, Social Media Marketing (SMM), and Email Marketing.

Our SEO marketing services can easily take your local business from the oldest city to vast new markets around the world! Whether your markets are in Saint John, Fredericton, Moncton, or some other part of New Brunswick or perhaps on mainland Canada, the United States, or other global markets, your significantly more likely to gain increased marketing success when making your business website visible in major search engines. An organic search engine marketing (SEM) strategy is what you need in order to make the Internet your domain.

Sure, it’s not always easy to rank on the top of search engines for all your desired keywords but it is required if you want your website to bring in steady business. Since research indicates that approximately 90% of search engine users typically don’t look beyond the first 10 results and many won’t even bother clicking any result below the first 5 it is all the more important.

Traditional marketing techniques alone are no longer effective now. We can help you not only rank in the first page of search results locally for your niche but absolutely dominate the entire page of results! Do you want to start ranking organically for your local business while your competitors have to pay over and over for search ads just to be somewhat visible? We can help give you or your business gain an edge when it comes to ranking. While, it may all sound ruthless but your competitors aren't going to care if your generating enough sales to keep your business a float.

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Do you use SEO, SEM, or SMO to help improve your search ranking? Have you got any Search Engine Optimization (SEO) tips and tricks to share with other SEO Experts out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.

What Is The Difference Between SEO SEM And SMO?

Once you have a website built, the next step is to promote it! While we believe one of the best ways to do so is through traditional advertising and local word of mouth, promoting a website online presents a quick search of confusing acronyms such as SEO, SEM, and SMO all over the place.

So, what does all this SEO jargon mean and what is the difference between these terms? Let us shed some light on the matter by identifying each of them and clarifying the difference between them.

What is SEO?

Google defines SEO (search engine optimization) as follows:

Improving a website’s presence in organic search engine results.
online marketing vocabulary, Learn with Google

 

It would seem to be a simple definition, however let us elaborate more on this. Typically, it is the process of improving the visibility of your website to your online audience via search engine results. In other words, optimization methods that help improve your website’s ability to be listed on the first or second page of organic search results.

In the most simplistic of terms, you want to create unique, fresh, quality content written for your audience and build quality links from relevant websites that point to that specific content in order to generate credibility and authority. Of course, SEO involves a plenty of effect and there have been many books written surrounding the subject, once again if you stick to the basic rules of publishing quality content and building quality links, then you are heading towards the right direction for improving your website’s presence in organic search results.

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What is SEM?

Although the terms SEO and SEM were previously used interchangeably in the past due to containing very close origin and meaning they are distinct from one another today. According to Google, the definition of SEM (search engine marketing) is as follows:

The use of online advertising on search engine results pages to help visitors find your website. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC).

online marketing vocabulary, Learn with Google

SEM clearly involves paid advertisements such as Adwords, Bing ads, Yahoo and any other methods of online advertising. This process encompasses the creation of campaigns and measuring results. You set a budget and expect an immediate return on that investment (ROI). It is the quickest method to get your website to show up on the first page of search engine results. These search results display as sponsored ads on the top or side of the organic search results.

What is SMO?

With a better understanding of what SEO and SEM you maybe wondering what SMO is? Social Media Optimization (SMO) is best described as the following:

Social Media Optimization (SMO) increases the visibility of your social media profiles, your social networking activity and your published content in order to be found by visitors searching for information and resources relate to your content. Social media optimization help drive traffic to your website or blog, making it more accessible for others to share with their circle of influence, build communities around your brand to strength brand awareness, and search engines index your social media profiles, social activity and blog posts more easily.

The take away here is, you have to build online profiles via social media networks that can easily be shared via content created on your website or blog. Furthermore, you should add social media share buttons to allow visitors to easily share your content to increase your reach to others that may also be interested.

Do you use SEO, SEM, or SMO to help improve your search ranking? Have you got any Search Engine Optimization (SEO) tips and tricks to share with other SEO Experts out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.

What Are SEO Content Article Writers?

What is an SEO Content Article Writer? 

Search Engine Optimization (SEO) content writing is the process of generating optimized content to target specific audiences and create valuable information both the readers and search engine systems can easily understand. Well-written SEO content can assist in increasing page rank and content relevancy for effective search engine hits. Some of this content includes keywords or phrases, positioning of keywords and phrases, length of the article, and the keyword density (amount of times the targeted keywords are used). When this is done with the assistance of a professional SEO service provider, the business will inevitably receive more web exposure and drive traffic with the purpose of converting into leads and potential sales.

The 3 most effective search engines currently online are Google, Bing, and Yahoo. Both Google and Bing have their own search systems, while Yahoo’s provides data from Bing and no longer uses its own system. Google search systems maintain about 65% of all engine searches and also provide results to Comcast.net, Earthlink.com, and AOL.com. This brings Google’s total search engine results up another 2%. Bing is responsible for 30% of searches, including Yahoo. All 3 major search engines play an essential role in driving traffic to business websites and blogs. SEO Content Writers can aid in the discovery with high quality relevant article writing.

How can Small Business Owners benefit from SEO Content Article Writers?

Small business owners can benefit from utilizing these types of SEO services and by doing so, will predictably increase revenue. By hiring a freelance SEO article writer, a company will quickly see its rankings soar within the search engines. This will drive more traffic to the website or blog and business leads to the company. After all, the more visitors you have to your website or blog, the more sales of your products or services will be obtainable.

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SEO Content Writers do more that just write articles

Many SEO Content Writers will create guest posts for your blog, publish reviews, write engaging comments on social media, copyrighting, press releases, and more!

SEO Experts that specialize in Content Creation might also provide additional related services to aid growing business owners such as Video Marketing, Blog Consulting, Online Reputation Management (ORM), or Training and Speaking.

Need to Hire a SEO Content Writer?

If you’re looking to avoid the ongoing chore of generating fresh content and want to outsource your content creation for cheap than we suggestion hiring a SEO Content Writer over on Fiverr to create SEO articles for your website or blog for as little as $5 USD.

Better yet, how about outsourcing all you’re content creation to us and we’ll provide you a quote? Get in touch with us today!

Do you use SEO Content Writers to help improve your search ranking? Have you got any Search Engine Optimization (SEO) tips and tricks to share with other SEO Experts out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.

[INFOGRAPHIC]: Why Domain SEO Is Important To Small Business Owners?

Why is Domain SEO Important to Search Engine Optimization (SEO)?

The quickest way to increase your search engine rankings inside Google is to build a strong network of high pang backlinks to your website. Keep in mind, not just any backlink will work. Transferring the link juice from the home page of a blog with high PR remains to date one of the simplest and most effective ways of climbing the search engines.

As Google continues to change what works and what don’t, small business owners and webmasters must constantly adapt. These methods can be implemented and provide great results in No Time At All.

High page rank backlinks give you the advantage to compete with your competitors in any niche.

Basics of On-page SEO

When it comes to On-page SEO we are referring to the optimization of all measures that can be taken directly within the website domain in order to improve search ranking position.

In fact, check out this official Google blog post, which shares 2 resources of what Google, wants in regards to Search Engine Optimization (SEO).

Google Cheat Sheet:

• Page Title – Concise information phrase


• URLs – Domain names and sub-page URLs


• Meta Description (<160 characters)


• Images: File name, Alt Text, caption near image


• Ongoing updates

Google tends to want the same things; perhaps with a bit more explanation such as including that it doesn’t want duplicate page titles, or URLs and recommends unique URLs and the use of the Canonical metadata tag.

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How to Leverage the SEO of Expired Domains?

Investing in Expired Domain Names can potentially bring in tons of Targeted Visitors to your websites instantly and be used for SEO and backlink benefits or making money with them by either providing them as a service or 301 redirecting to a lead capture page.

By purchasing Expired Domains and doing a 301 redirect back to your website or landing page this can help you gain high quality, niche relevant backlinks that essentially allow you to “Rocket To The Top Of Google” by leveraging these high page rank links. As with any SEO techniques please remember that, “Today’s SEO miracle technique could be tomorrow’s Google penalty.”

 White Hat Vs. Black Hat Vs. Grey Hat SEO

When it comes to Search Engine Optimization (SEO) a key component of the ranking strategies that are utilized in Domain SEO are influenced by the SEO philosophy of the developer’s own morals and ideals.

Some will use SEO techniques, which work with Google and regular guidelines provided that are designed to produce an Internet with quality websites, and quality search results while the other tries to fool Google in attempt to leverage results in the developer’s favor.

Original Infographic @ Black Hat vs White Hat SEO / Provided by cognitiveSEO

White Hat SEO

• Working with Google versus trying to fool Google


• Examples:
  
  
  
  • - Search Engine Friendly
  
  
  • -  Natural content
  
  
  • -  Natural links (i.e. other people’s links)
  
  
  • -  Making (or paying for) external links that add legitimate value
  
  
  • -  Likely to work fine with future Google changes
  
  
  
  

Black Hat SEO

• Not evil or immoral or illegal, but RISKY


• Can be quite effective until Google catches you


• Trying to manipulate Google’s results 
- Against Google’s guidelines 
- Google can AND WILL penalize you!


• Examples:
  
  
  
  • - Writing content ONLY for SEO not humans
  
  
  • - Making or buying fake external links
  
  
  • - Making or buying external links with no value
  
  
  • - “Spinning” articles to fool Google into thinking the content is unique
  
  
  • - Likely to have problems with future Google changes
  
  
  
  

Some people might consider the term “Grey Hat” a separate technique for someone that skirting the edge between White Hat and Black Hat while others may argue that Grey Hat can be broken down into either Black Hat or White Hat SEO.

Is your Domain SEO ranking high or like finding a needle in a haystack? Have you got any Search Engine Optimization (SEO) tips and tricks to share with other SEO Experts out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.

Why Mobile SEO Is Important To Small Business Owners?

Why is Mobile Search Important to Search Engine Optimization (SEO)?

Google’s mobile-friendly SEO update rolled out on April 21st, 2015 heavily effects mobile search rankings for pages that are legible and usable on mobile devices and impacts Search Engine Optimization (SEO) overall.

How Does the Mobile SEO Update Impact Search Engine Optimization (SEO)?

Mobile SEO Update:

• Affects only search rankings on mobile devices


• Affects search results in all languages globally


• Applies to individual pages, not entire websites

If your website isn’t yet mobile-friendly, there may be a significant decrease in mobile traffic from Google Search, however you can check using the Mobile-Friendly Test tool or Mobile Usability report in Webmaster Tools once your website becomes mobile-friendly, the pages can be automatically reprocessed through crawling and indexing.

The process can be expedited by using Fetch as Google with Submit to index in order for your pages to be re-established as mobile-friendly in ranking.

Why Does Mobile SEO Matter to Small Business Owners?

 The average “search average” via the Internet is approx. 36%, whereas the average “search average” from Apple iOS (iPhone, iPad, and iPod Touch) and Google Android mobile devices is around 54%. This means that potential customers are nearly twice more likely to use their phone, tablet, or other media device to search for a product or service online.

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With over 79% of the population using a smartphone on a daily basis, the total usage of mobile device users now surpasses that of traditional computers (desktop, laptops, etc.) and an opportunity local businesses simply cannot afford to pass up.

Local businesses have been adapting to new technologies over the last few years such as QR codes, mobile apps, & mobile websites. Are you one of the successful local business owners already providing products and services though these ways?

Common Mobile SEO Myths Small Business Owners Often Believe

Mobile SEO isn’t needed – With the increasing amount of global ecommerce sales including via mobile devices, it’s irresponsible for local business owners to not offer mobile-friendly experience when trying to find contact information or more about products and services you provide.

Mobile SEO is too difficult – Mobile SEO is no more difficult than regular SEO, and from our experience (especially with ranking local websites) it’s not all that hard. Regardless if you outsource, do it yourself, or have in- house employees that know their stuff, it’s all the same.

In fact if your using WordPress we recommend installing the WPtouch plugin by BraveNewCode Inc. The plugin will provide a mobile-friendly user-interface (UI) for just about any WordPress theme when viewed on a Apple iOS, Google Android, or RIM Blackberry device.

Need a completely responsive website design with flexible customization than we recommend and personally use on our own website the, Genesis Framework WordPress theme by StudioPress.

Is your website Mobile SEO friendly? Have you got any Search Engine Optimization (SEO) tips and tricks to share with other SEO Experts out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.

 

Why SEO Matters To Small Business Owners?

Why is Search Engine Optimization (SEO) Important for Small Business Owners?

Search Engine Optimization (SEO) is important because the majority of Canadians begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers.

Even if they end up making their purchase in a store, they start their fact-finding and decision-making online. In fact back in 2014, 61% of global Internet users researched products online and 44% of online shoppers began by using a search engine, which essentially makes Google the new Yellow Pages.

Organic Vs. Paid Search Results

For small business owners making the slow transition from offline to online, Search Engine Optimization (SEO) is even more imperative since ranking high on search engines is no longer optional, it’s critical.

Unfortunately, a common myth believed by many small business owners is that when it comes to Search Engine Optimization (SEO) that you must have deep pockets in order to rank well over competitors among search engine results. The truth is that about 70% of the links search users click on are organic—not paid.

Sure, almost nobody searches past the first page of search results when trying to find something online; just about any small business should be able to rank locally by simply continuing to generate keyword-rich content that search engines will find and index.

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When you compare ranking organically to paid search advertising consider this, approximately 60% of all organic clicks go to the top 3 organic search results while the average click-through rate for paid search results are around only 2% worldwide. This data includes major search engine providers such as Google, Bing, Yahoo, and Yandex.

When it comes to Search Engine Optimization (SEO) Ranking, “Content Is King”

Small business owners that have websites that contain more pages and a blog increase the odds of gaining more traffic and leads substantially. A successful online presence should be built upon providing valuable content that builds a trusting relationship with potential customers not a stereotypical slick used car salesman vibe of, “What’s it going to take to put you in this car today?”

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When it really comes down to it the fact is that if Google can’t find you than neither can anyone else… including your customers!

Focus on Becoming Your Customers’ #1 Not Search Engines

Too many small business owners worry about being #1 on major search engines however the first spot in search result pages is not a fixed one and each user sees unique results determined by various factors. The more you build trust and authority by generating quality keyword-rich content the more prospective customers searching for answers about products and services you offer, the closer they’re likely to find you which is the ideal spot to be.

Which method of search ranking do you focus on most, Organic SEO or Paid Search Ads? Have you got any Search Engine Optimization (SEO) tips and tricks to share with other SEO Experts out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.